KMO Coffee
Dot Matrix was tasked with the re-brand of Grande Kaffé, which sales were in a state of decline. The original design was dark, dated and getting lost on the shelf. Our solution was a matte white package with areas that are semi-transparent allowing the silver substrate to show through, creating a subtle shimmer effect. A new logo was introduced as well as studio photography to create appetite appeal.
"The Dot Matrix re-brand of Grande Kaffé is outselling our competition 2-1 at retail." Bob Johnson,
KMO Coffee
KMO Coffee
Specialty and seasonal packaging that is ahead of
the trends and appeals to every audience.
the trends and appeals to every audience.
