How the ‘Greatest Rock and Roll Band in the World’ Got Its Logo

On the 50th anniversary of his famous “tongue and lips” emblem for the Rolling Stones, John Pasche says he had no expectations it would become so famous, or lucrative.

It began life as a tiny emblem, something to adorn a 45 r.p.m. single or the band’s letterhead. It quickly became ubiquitous and, ultimately, the most famous logo in rock ’n’ roll. Over 50 years, the legendary “tongue and lips” of the Rolling Stones has been emblazoned on everything from T-shirts and lighters to stage sets, appearing in countless variations throughout the decades. And while many who love it are fans of the band, the logo has in many ways transcended the Stones.